The cost of building software has collapsed, which means the next generation of internal tools at startups won't be built by engineers or designers — they'll be built by the people who feel the problem most acutely. This talk gives people-ops leaders the product design fundamentals they need so the tools they build actually work.

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What you'll leave with:

1. A working definition of product design that doesn't require a design background.
2. A validation framework they can run before they build anything — so they stop shipping tools nobody uses.
3. A diagnostic for "is this working?" — concrete signals to look at when a tool ships.