Design Principles for the Vibe-Coding Era

TRACK

1. AI-Native Playbook

11:00 am

–

11:45 am

Online. 3 September.
One pass. Every session. 12 months of replay access.

The cost of building software has collapsed, which means the next generation of internal tools at startups won't be built by engineers or designers — they'll be built by the people who feel the problem most acutely. This talk gives people-ops leaders the product design fundamentals they need so the tools they build actually work.

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What you'll leave with:

A working definition of product design that doesn't require a design background.
A validation framework they can run before they build anything — so they stop shipping tools nobody uses.
A diagnostic for "is this working?" — concrete signals to look at when a tool ships.

Speakers

Hugo Welke

Product & Design Lead

Hugo Welke

LINKEDIN WEBSITE

Tickets

One pass. A whole year of SPS.

Get yours before the next price increase!

Days

Hours

Minutes

Seconds

Your pass gets you more than just one day. You get the full live experience, 12 months of on-demand replay, your event workbook, and guided networking designed to help you build a peer community that lasts well beyond the day.

Choose Your Pass

Bringing your whole team? A company pass covers everyone in your startup for one flat fee, with 12 months replay included. The smartest People team investment of the year at a fraction of individual ticket cost.

Can't join live due to a full schedule or a different timezone? A replay pass gets you the full session library after the event which means every session and every speaker is yours to watch at a time that suits you. It's not the same as being in the room, but it means you won't miss a thing.

Tickets are dropping in stages, and the price steps up as each release sells out, so the earlier you get in, the less you pay for the same day.

Need a little flexibility? BNPL options are available at checkout.

Most attendee's choose to use their L&D budget for their ticket, and Startup People Summit is easily expensed. Here's a template to help you make the case to your boss.