Hugo Welke

Hugo Welke

Product & Design Lead

Hugo Welke

Hugo Welke is a product designer and design leader with 15+ years of experience building digital products that scale. He led design through hypergrowth at companies including Canva and HubSpot, and is now focused on the intersection of AI and human-centred design. He believes AI gave everyone the same superpower — and that design thinking is what separates useful work from noise.

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Session Details

Design Principles for the Vibe-Coding Era

TRACK

1. AI-Native Playbook

11:00 am

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11:45 am

The cost of building software has collapsed, which means the next generation of internal tools at startups won't be built by engineers or designers — they'll be built by the people who feel the problem most acutely. This talk gives people-ops leaders the product design fundamentals they need so the tools they build actually work.

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What you'll leave with:

A working definition of product design that doesn't require a design background.
A validation framework they can run before they build anything — so they stop shipping tools nobody uses.
A diagnostic for "is this working?" — concrete signals to look at when a tool ships.

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