I’m Jessica Zwaan, and I organise my thoughts by thinking and then writing down the bits that feel helpful - to me, and hopefully to you reading this. One of my favourite things to write about is how humans organise themselves into “work”: the mess, the meaning, and all the strange systems we build to make sense of it.

Outside of writing, I help companies notice what they’re doing (not the aspirational version, the real one) and redesign it so people can move with more meaning and less friction. It’s part anthropology, part product thinking, part structured nosiness. Sometimes the work becomes a book. Sometimes it becomes a new way to design work. Sometimes it becomes a tool, a ritual, a way of seeing things differently.