I’m Jessica Zwaan, and I organise my thoughts by thinking and then writing down the bits that feel helpful - to me, and hopefully to you reading this. One of my favourite things to write about is how humans organise themselves into “work”: the mess, the meaning, and all the strange systems we build to make sense of it.

Outside of writing, I help companies notice what they’re doing (not the aspirational version, the real one) and redesign it so people can move with more meaning and less friction. It’s part anthropology, part product thinking, part structured nosiness. Sometimes the work becomes a book. Sometimes it becomes a new way to design work. Sometimes it becomes a tool, a ritual, a way of seeing things differently.

Maybe you've heard of People Ops as a Product, its not a new idea but it's gaining traction quickly in modern HR circles. Jessica Zwaan, author of Built for People, has been practicing People Ops as a Product for over 7 years and will talk through the 101s and how things have changed since Built for People.

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What you'll walk away with:

1. How to think about People Ops as a Product.
2. The basics of the ways of working.
3. What's changed since Built for People.

Join Jessie for a small-group roundtable designed for people leaders working through real product-led people ops challenges.

This is not a passive Q&A.

Attendees will bring one concrete problem statement, share where they’re at, and workshop it with Jessie and peers facing similar questions.

The session is designed to create practical discussion, meaningful connection, and ideas you can take straight back to your team.

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You'll get:

• A chance to pressure-test a real people ops challenge with Jessie and peers.
• Practical ideas for navigating common product-led people team obstacles.
• Exposure to how other teams are approaching similar problems and decision points.
• A more interactive, high-value connection opportunity than a standard keynote or open Q&A.

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THIS SESSION IS CAPPED AT 30 PEOPLE, SO RESERVE YOUR SPOT AND JOIN EARLY.