Edan Haddock is Head of Talent and People Experience at Movember, the global men's health charity, where they lead a team working across six countries: Australia, the UK, Ireland, Canada, the US, and New Zealand. Their remit spans end-to-end recruitment, people analytics, employer brand, HRIS, remuneration, wellbeing, and engagement, reporting into the Chief People Officer.

Under Edan's leadership, Movember's talent team has driven significant gains in hiring efficiency, candidate experience, and gender pay equity. Edan was recently named in the Top 10 ANZ HR Influence Award.

Edan also hosts "Edan Haddock - Total Talent", an independent, practitioner-led podcast for talent acquisition professionals, free from sponsors or vendor influence, and serves as a judge for the ITA awards.

The confidently incompetent are getting the roles, the raises, and the top talent, not because they're better, but because they're visible. AI agents are now a primary way people and opportunities find you, which means an absent presence, online and offline, is no longer neutral; it's a liability. Vinisha Rathod (author of The Briefcase Effect) will unpack this with panellists Lisa Young, Edan Haddock, and Eli Gunduz: a working definition of personal brand, real stories of what showing up unlocked, and one practical step to start this week (no existing audience required).

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What you'll leave with:

1. Why "invisible but capable" no longer works: as AI agents become a primary discovery channel, presence (online and offline) shifts from optional to structural. Attendees leave understanding why now is the urgent moment, not just that it'd be nice to have a brand.
2. Proof the payoff is real: specific commercial and personal opportunities panellists received without applying for them, so "this doesn't work for people like me" stops holding up.
3. One action doable within a week, zero existing audience required: and the explicit prompt to message a panellist on LinkedIn that week. Removes the "I'd need to already be someone" excuse and gives you your success metric back as a stated CTA.